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  1. 1
    Developing Consumer-Based Service Brand Equity (CBSBE) : an airline industry perspective /
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  2. 2
    Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /
    by Rownak, Ruhi
    Published 2019
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  3. 3
    Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /
    by Lew, Bel Lee Peng
    Published 2010
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  4. 4
    Virtual brand personality, customer satisfaction and brand loyalty in online banking industry /
    by Ong, Khian Sin
    Published 2009
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  5. 5
    Consumer perceptions towards fashion retailer loyalty programs and their impact on consumer loyalty /
    by Tee, Yee Hsia
    Published 2009
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  6. 6
    Tyre care and tyre-buying habits among car owners in the Klang Valley /
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  7. 7
    The influence of perceived value on behavioral intention in context of medical tourism : moderating effect of experience quality /
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  8. 8
    Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
    by Mustapha, Hadj Smail
    Published 2013
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  9. 9
    The influence of instafamous characteristics on brand image /
    by Nik Ridhuwan Ilya Ilyas
    Published 2020
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  10. 10
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  11. 11
    Brand awareness, usage & purchase patterns of hair shampoo : a consumer behavior perspective /
    by Tong, Siew Fong
    Published 2000
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  12. 12
    Brand loyalty and purchase intention in Malaysian automotive industry /
    by Leong Wei Yuen
    Published 2003
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  13. 13
    Customers satisfaction and loyalty for mobile service providers /
    by Hassan, Kamaludin Dahir
    Published 2007
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  14. 14
    A study of brand switching behaviour among Malaysian car owners /
    by Rini Handayani Indah Pascawati
    Published 2007
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  15. 15
    Consumer perceptions of brand loyalty towards ethnocentrism in Malaysia /
    by Foo, Choi Wan
    Published 2007
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  16. 16
    The brand equity aproach to marketing of Malaysian palm products /
    by B. Kamaleswari
    Published 2009
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