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  1. 1
    Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /
    by Mohd Nazery bin Mohd Khalid
    Published 2000
    “...International Islamic University Malaysia,...”
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  2. 2
    The effect of ethics on consumer intention to purchase counterfeit clothing products /
    by Mohadzlishah Mazli
    Published 2020
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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  3. 3
    An investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia /
    by Dhahery, Muhammad A. M.
    Published 2021
    “...Kulliyyah of Information and Communication Technology, International Islamic University Malaysia,...”
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  4. 4
    Customer adoption of Islamic banking and finance in Ghana : a structural equation modelling approach /
    by Abdul-Wahab, Abdul-Hamid
    Published 2021
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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  5. 5
    Factors influencing consumers' adoption of cashless transaction : a study from Malaysia perspective /
    by Sousi, Rami B N
    Published 2021
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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  6. 6
    The economic impact of liberalization of distribution services in emerging markets : a case study of foreign hypermarkets in Klang Valley, Malaysia /
    by Shivee Ranjanee d/o Kaliappan
    Published 2008
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  7. 7
    Investigation of the factors that influence the smartphone purchase intention among Saudis in Malaysia /
    by Alyami, Mona Majed M.
    Published 2016
    “...Kulliyyah of Information and Communcation Technology, International Islamic University Malaysia,...”
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