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Marketing communications and doctors' buying behaviour /
by
Shiamala Govindasamy
Published 1991
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The marketing strategy of branded prescription drugs in the light of generic drug development : a case study /
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Selvamahesan K. Selvarajah
Published 1993
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New product adoption : a case study of general practioners in Malaysia /
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Lee, Hui Chuen
Published 1998
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Niche market and customer analysis for the introduction of a potential new pharmaceutical product in peninsular Malaysia /
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Jeyalakshmi Rajan
Published 2002
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Physicians' responses to marketing strategies of pharmaceutical companies in Malaysia /
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Lam, Chee Peng
Published 2004
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Pelahiran jutawan dalam industri jualan langsung : kajian kes Syarikat Nu Skin di Malaysia /
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Kiew, Yeng Ling
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Institution
Universiti Malaya
6
Collection
Catalog
6
Author
Jeyalakshmi Rajan
1
Kiew, Yeng Ling
1
Lam, Chee Peng
1
Lee, Hui Chuen
1
Selvamahesan K. Selvarajah
1
Shiamala Govindasamy
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Universiti Malaya.
4
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Malay
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