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Showing 1 - 13 results of 13 for search '"Theses, IIUM local"', query time: 0.02s Refine Results
  1. 1
    Tourists' perception towards an effective destination brand : a study of Maldives/
    by Ibrahim, Aishath Sheneen
    Published 2015
    “...Theses, IIUM local...”
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  2. 2
    Marketing strategies for the optimisation of library services in selected Nigerian universities /
    by Zubair, Muhammad Salihu
    Published 2018
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  3. 3
    Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /
    by Rownak, Ruhi
    Published 2019
    “...Theses, IIUM local...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  4. 4
    A relationship marketing theory on factors influencing intention to contribute to waqf in higher education institutions : evidence from IIUM /
    by Alimova, Shakhnoza
    Published 2017
    “...Theses, IIUM local...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  5. 5
    The influence of country of origin and marketing mix on overall halal brand equity /
    by Ahmad Sabri bin Yusuff
    Published 2017
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  6. 6
    Marketing strategies of support services in hospital : a case study on Faber Medi-Serve Bhd. /
    by Salim Bin Suhaimi
    Published 1997
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  7. 7
    Marketing effectiveness of a fast moving consumer product company in a multicultural environment : a comparative study on the perceptions of customers and managers of PepsiCo in Malaysia /
    by Mohd Nazery bin Mohd Khalid
    Published 2000
    “...Theses, IIUM local...”
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  8. 8
    Marketing strategies for telecommunication test equipment : a case study on Netcomm Sdn. Bhd /
    by Tan, Mikail Abdullah
    Published 1999
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  9. 9
    Framing halal : the effects of halal brand on corporate image and reputation in Malaysia /
    by Khaizuran Abdul Jalil
    Published 2007
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  10. 10
    Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
    by Mustapha, Hadj Smail
    Published 2013
    “...Theses, IIUM local...”
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  11. 11
    Customers' perception towards mobile services and their influencing factors in the choice of service providers /
    by Rahman, Muhammad Sabbir
    Published 2011
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  12. 12
    Assessing and managing the impact of technical and market risks on the commercial success of new product /
    by Muttalib, Sekoni Abiola
    Published 2009
    “...Theses, IIUM local...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  13. 13
    The influence of instafamous characteristics on brand image /
    by Nik Ridhuwan Ilya Ilyas
    Published 2020
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