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  1. 1
    Tourists' perception towards an effective destination brand : a study of Maldives/
    by Ibrahim, Aishath Sheneen
    Published 2015
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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  2. 2
    Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /
    by Rownak, Ruhi
    Published 2019
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  3. 3
    A relationship marketing theory on factors influencing intention to contribute to waqf in higher education institutions : evidence from IIUM /
    by Alimova, Shakhnoza
    Published 2017
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  4. 4
    Antecedents of brand loyalty in the commercial airline industry : a case study in the Malaysian context /
    by Mustapha, Hadj Smail
    Published 2013
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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  5. 5
    The influence of instafamous characteristics on brand image /
    by Nik Ridhuwan Ilya Ilyas
    Published 2020
    “...Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,...”
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