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  1. 1
    Strategies for the product mix of a small publishing firm : a case study /
    by Pooveneswary Kumaran
    Published 1993
    Thesis Book
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  2. 2
    The role of a product manager in an industrial marketing organization /
    by Tan, Robert Soon Heng
    Published 1995
    Thesis Book
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  3. 3
    Accelerating the new product development process : a case study on an analytical instrumentation company /
    by Lim, Chin Poh
    Published 1994
    Thesis Book
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  4. 4
    The R & D marketing interface in the new product development process of a high-tech company : a case study /
    by Ong, Chiek Ting
    Published 1994
    Thesis Book
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  5. 5
    The effects of brand extension on original brand associations /
    by Liau, Janet Su Shyan
    Published 1996
    Thesis Book
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  6. 6
    Adaption of a manufacturing production model for software production in an IT organisation /
    by Wong, Tee Foon
    Published 1994
    Thesis Book
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  7. 7
    An ideal product portfolio for a local pharmaceutical concern /
    by Haresh Odhermal
    Published 1996
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    Thesis Book
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  8. 8
    Environmental knowledge, attitudes, and behaviours : a cross cultural study of Malaysian consumers /
    by Cheong, Hui Lu
    Published 2011
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    Thesis Book
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  9. 9
    New product development for consumer service business
    by Aliah Hanim Mohd. Salleh
    Published 1992
    Thesis Book
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  10. 10
    Maklumat pasaran, pasukan projek dan prestasi projek : peranan profisiensi proses pembangunan produk baru /
    by Tabrani, Mirza
    Published 2007
    Thesis Book
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  11. 11
    Industrial marketing and branding : determinants of brand sensitivity on organizational buying decisions : study on the construction materials industry in Malaysia /
    by Hong, Kai Kuan
    Published 2012
    Thesis Book
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