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  1. 1
    Survey on customer's perception of their main banker's value disciplines and service loyalty : a case of retail banking customers in Malaysia /
    by Ng, Oy Lin
    Published 2010
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  2. 2
    Corporate image, service quality, customer perceived value, relationship quality and its effect on switching intention among Islamic banking customers in Malaysia /
    by Nor Hashima Hashim
    Published 2011
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  3. 3
    Customer participation in value creation in internet-based self-service technology (ISST) environment /
    by Amrul Asraf Mohd Any
    Published 2011
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  4. 4
    The relationship between corporate social responsibility orientation, marketing capabilities and organisational performance /
    by Wan Kalthom Hj Yahya
    Published 2011
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  5. 5
    Case study : customer lifetime value for a fleet card business /
    by Lim, Kai Hoe
    Published 2011
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  6. 6
    Relationship of functional and relational value to behavioral intention of bank customers in Malaysia /
    by Nasreen Khan
    Published 2012
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  7. 7
    Power-trust-commitment in relationship marketing /
    by Soetomo, Harsini
    Published 2001
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  8. 8
    The impact of managing business partners supported by web-based technologies on inter-organisational relationships : an empirical study from partners' perspective within the ICT industry /
    by Zulkarnain Haji Kedah
    Published 2007
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  9. 9
    The effects of customer-brand relationship investments on customer engagement /
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  10. 10
    The influence of customers values, brand relationship quality and brand resonance in Malaysian public higher learning services /
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  11. 11
    CRM-i : kerangka kerja strategik pengurusan perhubungan pelanggan /
    by Nor Hapiza Mohd Ariffin
    Published 2010
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  12. 12
    The influence of relationship quality on customer loyalty : evidence from the practices of outsourcing in the Malaysian hotel industry /
    by Maria Abdul Rahman
    Published 2014
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  13. 13
    The influence of relationship ties on communication approaches and relationship outcomes in interpersonal selling : a Chinese socio-cultural perspective /
    by Ong, Corrine Shiow Ling
    Published 1998
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