Language 9 Advertising 5 Radio advertising 4 Critical discourse analysis 3 Tamil language 3 Indians 2 Rhetoric 2 Sex role in advertising 2 Code switching (Linguistics) 1 Discourse analysis 1 English 1 English language 1 Foreign elements 1 Foreign words and phrases 1 Gender expression 1 Help-wanted advertising 1 Malay language 1 Mass media and language 1 Mass media and women 1 Politeness (Linguistics) 1 Psychological aspects 1 Style 1 Tamil newspapers 1 Television advertising 1 Women in advertising 1 Women in mass media 1