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  1. 1
    The effect of word of mouth on handphone switching /
    by On, Boon Seng
    Published 2009
    Subjects: “...Word-of-mouth advertising....”
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  2. 2
    To share or not? Factors influencing word of mouth communication
    by Goh, Chin Wei
    Published 2014
    “...The objective of this study is to determine the factors that will influence on word of mouth...”
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  3. 3
    Effects Of Word Of Mouth On Iran's Photography Industry
    by Zaribaf, Ehsan
    Published 2009
    “...This dissertation aimed to investigate the mechanism of word of mouth (WOM) which is regarded...”
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  4. 4
    Personality characteristics as antecedents of word of mouth in travel industry : comparison of online versus offline environment /
    by Borhani, Mina
    Published 2011
    Subjects: “...Word-of-mouth advertising....”
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  5. 5
    The impact of negative electronic word-of-mouth on consumers' purchase intention : a motivational analysis in the Malaysian context /
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  6. 6
    Consumer responses to dissatisfaction with emphasis on negative word-of-mouth response : a study of the consumers in new housing areas in Petaling Jaya /
    by Lau, Bah Leh
    Published 1985
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  7. 7
    Determining effect of website usability and satisfaction on loyality and positive word-of-mouth : Malaysia internet banking /
    by Tan, Hui Lee
    Published 2010
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  8. 8
    The influence of electronic word of mouth to convert intention into actual purchase behavior
    by Boripunt, Wannaporn
    Published 2015
    “... informativeness and electronic word of mouth. Stratified random sampling was employed to select sample among...”
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  9. 9
    The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
    by Abdollahi, Bita
    Published 2009
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  10. 10
    The Impact Of Advertising Versus Word Of Mouth In Consumer Decision Making Process In Iran
    by Abdollahi, Bita
    Published 2009
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  11. 11
    The relationship of trust and security in developing customer word-of-mouth and loyalty in mobile banking
    by Javabdeh, Tahmineh
    Published 2014
    “... the importance of investigation in development of customer loyalty and positive word-of-mouth as two main...”
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  12. 12
    Factors affecting visual electronic word of mouth credibility on online purchase intention
    by Khan, Shamim Ahmed
    Published 2019
    Subjects: “...Word-of-mouth advertising...”
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  13. 13
    The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust /
    by Ang, Chuan Lock
    Published 2016
    Subjects: “...Word-of-mouth advertising....”
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  14. 14
    The effect of word of mouth, environmental knowledge and environmental concern on green purchase intention : the role of attitude as a mediator /
    by Abdallah, Khendek
    Published 2016
    Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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  15. 15
    The impact of electronic word of mouth, brand image, brand awareness on purchase intention : a study of telecommunication industry in Malaysia /
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  16. 16
    The relationships between brand attributes and word of mouth on brand identity and brand image
    “... consistency, brand sustainability, brand credibility, brand uniqueness and word of mouth (WOM) of brand image...”
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  17. 17
    Customers\' Loyalty And Word Of Mouth In ECommerce A Study On Malaysia Online Users
    by Zarandi, Arezoo Amiri
    Published 2011
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  18. 18
    The Role Of Word-Of-Mouth As A Moderator In Influencing The Adoption Of Online Pharmacy In Saudi Arabia
    by Abdullah Ali A, Alsadoun
    Published 2022
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  19. 19
    Guests’ perceived value, satisfaction and word of mouth in syariah compliant hotel / Azmira Zulkharnain
    by Zulkharnain, Azmira
    Published 2013
    “... and word of mouth. Two major dimensions are identified which include tangible: halal and cleanliness...”
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  20. 20
    The Effectiveness Of Electronic Word-Of-Mouth In Attracting International Students To Enrol Into Private Universities In Malaysia
    by Arumugam, Vijayesvaran
    Published 2018
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