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Habibi, Anoosha
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Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /
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Habibi
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Anoosha
Published 2013
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Related Subjects
Attitudes
College students
Decision making
Psychological aspects
Purchasing
Television advertising
Wit and humor in advertising
Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group
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