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    Establishing strong brand equity with consumer-based approach for Malaysian fashion brands’ growth in fast-fashion industry / Siti Fatimah Hashim
    由 Hashim, Siti Fatimah
    出版 2021
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  2. 2
    Building brand identity for sustainability of new emerging enterprises (a case study of bumiputera small fashion enterprises in Malaysia) / Siti Fatimah Hashim
    由 Hashim, Siti Fatimah
    出版 2016
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