The effects of identification, engagement, perceived innovativeness and co-creation towards brand equity of bumiputera SME retailers and supporting agency /
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| 主要作者: | |
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| 格式: | Thesis 圖書 |
| 語言: | English |
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| 實物描述: | xvii, 314 pages : illustrations ; 30 cm. |
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| 參考書目: | References : page [218]-257. |