The influence of pestle factors and level of greening in 7p's green marketing mix /

The influence of pestle factors and level of greening in 7p's green marketing mix /

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书目详细资料
主要作者: S. Balasubramaniam K. Subramaniam (Author)
格式: Thesis 图书
语言:English
出版: Ã2018.
主题:
Universiti Kebangsaan Malaysia > Dissertations.
Dissertations, Academic > Malaysia.
Green marketing.
Social responsibility of business.
Small business > Management.
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实物特征
实物描述:xiii, 195 pages : illustrations ; 30 cm.
参考书目:References : page [177]-189.

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