The selection criteria of Islamic bank customers among IIUM students : empirical analysis and implication on marketing /

The aim of this study is to examine the bank selection criteria being employed by the students in Malaysia. A total of 300 undergraduate students of the International Islamic University Malaysia, main campus were selected as a sample for the study. The choice of students of undergraduate level refle...

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Bibliographic Details
Main Author: Rustam, Mohammed Gulamali (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur: Management Centre, International Islamic University Malaysia, 2009
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/2117
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