The impact of corporate image on customer loyalty of Islamic Banks in Malaysia: integrating resource-based and institutional theory /
The development of Islamic banks in Malaysia is increasingly challenging with more banks offering products and services based on Islamic principles. Hence, this study explores customers' perception pertaining to corporate image and their adoption of Islamic banking, besides their attitudinal...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English |
| 出版: |
Kuala Lumpur:
Institute of Islamic Banking and Finance, International Islamic University Malaysia,
2011
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| 主題: | |
| 在線閱讀: | http://studentrepo.iium.edu.my/handle/123456789/2206 |
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