The influence of entrepreneurial marketing skills on the performance of small medium enterprises in Malaysia /

The dissertation seeks to find the significance of entrepreneurial marketing skills on performance in small entrepreneurial businesses in Malaysia. This in order to improve the economic conditions of societies where most often small medium enterprises dominate. As a result, successful small medium e...

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Bibliographic Details
Main Author: Muhammad Akmal Afzal (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/3583
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