The effect of word of mouth, environmental knowledge and environmental concern on green purchase intention : the role of attitude as a mediator /
This study examines factors leading for green purchase intention among Malaysian consumers. Data were collected through the distribution of 352 structured questionnaires Malaysian consumers in Klang Valley area. This research proposes a modified conceptual model based on the Theory of Reasoned Actio...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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