The effect of religiosity and cultural values on purchase intention of Bangladeshi consumers /
In Bangladesh many advertisers face various challenges to influence consumers' purchase intention in the current years. As a result, consumer purchase intention has become a crucial phenomenon. This study determines the effect of cultural values and Muslim religiosity on purchase intention of B...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kulliyyah of Economics and Manangement Sciences, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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