Predicting social media use among public relations practitioners applying technology acceptance model (TAM) /
The emergence and diffusion of the social media have transformed the way public relations is practiced across the globe. Social media provides more opportunities of engagement between organizations and the public. Studies establish that social media has great influence and impact in shaping relation...
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kuliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2016
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| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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