The influence of service quality and consumption emotions on consumer retention in airline industry /
Customer retention seems to be a matter of great concern to many companies especially in service sectors. Particularly, the importance of customer retention is highlighted since the competition among the businesses is growing and acquiring new customers is very expensive. For the airline industry, c...
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| Format: | Thesis |
| Language: | English |
| Published: |
Gombak, Selangor :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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