Investigating the effectiveness and benefits of knowledge management tools in managing customer knowledge /
Competitive challenges among companies have compelled them to focus on innovation, customer satisfaction, knowledge management and how they can exploit customer knowledge through the use of knowledge management tools to remain competitive and maximize their profit. Science of Communications Berhad (...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Information and Communication, International Islamic University Malaysia,
2014
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/5429 |
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