The influence of instafamous characteristics on brand image /
The purpose for this study is to investigate the influence of Instafamous characteristics on brand image. Instafamous is a fashion blogger who ordinary individuals give fashion tips and introduce certain brands to through their social media platforms. Brand image refers to a good or service is that...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2020
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/10117 |
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