The influence of instafamous characteristics on brand image /

The purpose for this study is to investigate the influence of Instafamous characteristics on brand image. Instafamous is a fashion blogger who ordinary individuals give fashion tips and introduce certain brands to through their social media platforms. Brand image refers to a good or service is that...

Full description

Saved in:
Bibliographic Details
Main Author: Nik Ridhuwan Ilya Ilyas (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2020
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/10117
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items