Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective /
The objective of this research is to identify the factors affecting the brand equity of carbonated soft drinks from Malaysian youth perspective in two specific cola brands namely; Coca-Cola and Pepsi. In this ongoing era, soda drinks both carbonated and non-carbonated have escalated in diverse forma...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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