The influence of country of origin and marketing mix on overall halal brand equity /

The influence of country of origin and marketing mix on overall halal brand equity /

The main objective of this study is to examine and identify factors affecting overall halal brand equity through the marketing lens. This study investigates factors such as country of origin, Marketing mix and Market turbulence with brand equity dimensions which are halal brand association, brand aw...

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Bibliographic Details
Main Author: Ahmad Sabri bin Yusuff (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : International Institute for Halal Research & Training (INHART), International Islamic University Malaysia, 2017
Subjects:
Brand name products > Religious aspects Islam
Marketing > Islamic countries
Halal food industry > Malaysia
Branding (Marketing)
Theses, IIUM local
Online Access:http://studentrepo.iium.edu.my/handle/123456789/2087
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http://studentrepo.iium.edu.my/handle/123456789/2087

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