The influence of country of origin and marketing mix on overall halal brand equity /
The main objective of this study is to examine and identify factors affecting overall halal brand equity through the marketing lens. This study investigates factors such as country of origin, Marketing mix and Market turbulence with brand equity dimensions which are halal brand association, brand aw...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
International Institute for Halal Research & Training (INHART), International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/2087 |
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