Antecedents of customer satisfaction in the Islamic bank of Thailand : a relationship marketing perspective
In Thailand, Islamic financial products and services are offered by the Islamic Bank of Thailand (IBT), some conventional banks and a number of Islamic financial cooperatives. Thus, this means that IBT is faced with a highly competitive marketplace. In a competitive milieu, it is crucial for the fir...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/2983 |
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