The effect of brand equity on Malaysian youth's intention to purchase local automobiles /
The goal of this study is to investigate the influence of customer-based brand equity dimensions on young Malaysian's (also known as belia) intention to purchase local brand automobiles. The research proposes a conceptual model based on Aaker's (1991) theory of customer-based brand equity...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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