The impact of cause related marketing on consumer purchase intention : a study of halal food products in Malaysia /
In view of the potential growth of Halal food industry worldwide, Malaysia's economy is expected to be the Halal global hub by 2020. Muslim consumers are increasinly becoming aware of their purchasing power and it's efficiency on rewarding companies for being more responsible about the com...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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