Muthanna, T. M. A. (2019). The impact of cause related marketing on consumer purchase intention: A study of halal food products in Malaysia. Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia.
Chicago Style (17th ed.) CitationMuthanna, Taha Mohammed Ahmed. The Impact of Cause Related Marketing on Consumer Purchase Intention: A Study of Halal Food Products in Malaysia. Kuala Lumpur: Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2019.
MLA (8th ed.) CitationMuthanna, Taha Mohammed Ahmed. The Impact of Cause Related Marketing on Consumer Purchase Intention: A Study of Halal Food Products in Malaysia. Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2019.