Adoption of social media by travel agencies in Malaysia /
Social media has become a trend for youngster and business partner today. Therefore, this research had been carried out to encourage travel agencies to adoption of social media as new business platform to further improve their business. This is because 92% of marketers declared that social media mar...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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