The impact of social media activities on brand equity of hijab brands in Malaysia /
The objective of this study is to examine the relationships between social media activities and brand equity of hijab brand in Malaysia. Using the consumer-based brand equity (CBBE) model as the theoretical framework, the present study examined five predictor variables namely entertainment, interact...
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| Format: | Thesis |
| Language: | English |
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| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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