The influence of service quality on parental satisfaction : evidence from private schools in Selangor /

Malaysian parents are willing to allocate a huge sum of money to send their children to private schools. With the number of private schools increasing rapidly, there is bound to be competition among these schools. In a service industry such as a school, it is thus important for managers to understan...

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Bibliographic Details
Main Author: Rajadurai, Kanesh Gopal (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2017
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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