The effect of green marketing concepts and tools on Malaysian consumers' environmental protection behaviour /
Over the last three decades, the term 'green marketing' has become a serious subject in marketing literature. Understanding green marketing concepts and tools have been significant in encouraging consumers' behaviour towards environmental protection, as well as increasing the spectru...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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