The effect of green marketing concepts and tools on Malaysian consumers' environmental protection behaviour /
Over the last three decades, the term 'green marketing' has become a serious subject in marketing literature. Understanding green marketing concepts and tools have been significant in encouraging consumers' behaviour towards environmental protection, as well as increasing the spectru...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2018
|
| 主题: | |
| 在线阅读: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|