An analysis of product knowledge and Islamic Banking customer product acceptance in Malaysia /
Islamic banking is the fast growing industry serve financing products vis-à-vis conventional banking to the customers. Customer is an important agent in a product sale. They determine the product acceptance in a market. University students and working employee who are also act as customers need Isla...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
IIUM Institute of Islamic Banking and Finance, International Islamic University Malaysia,
2016
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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