Customer retention in the Nigerian mobile telecommunication industry /
The massive growth rate in the mobile telecommunication market has led to a strong competition among the GSM service providers. As such the importance of retaining a customer via quality products and services by an organization cannot be overemphasized. This requires that service providers engage in...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2017
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/3056 |
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