Factors influencing online impulse purchase behaviour among generation Y in Malaysia : a study on students in Selangor /
Recently, online impulse purchase among young generation has increased dramatically. A multitude of evidences show that impulse purchase is widespread online, but relatively limited knowledge on this phenomenon is yet available. As a result, users of online shopping sites in Malaysia have become one...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2020
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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