Factors influencing online impulse purchase behaviour among generation Y in Malaysia : a study on students in Selangor /

Factors influencing online impulse purchase behaviour among generation Y in Malaysia : a study on students in Selangor /

Recently, online impulse purchase among young generation has increased dramatically. A multitude of evidences show that impulse purchase is widespread online, but relatively limited knowledge on this phenomenon is yet available. As a result, users of online shopping sites in Malaysia have become one...

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書目詳細資料
主要作者:	Wasiul, Karim Md (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2020
主題:	Theses, IIUM local
在線閱讀:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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