The impact of advertising appeals on consumers' purchase intention of women fashion products in Malaysia /
This study focused primarily on analysing the impact of four advertising appeals on purchase intention of women fashion products in Malaysia. Primary data were collected from 303 respondents using self-administered online questionnaire that was distributed among social media users from all over Mala...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2021
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://studentrepo.iium.edu.my/handle/123456789/10784 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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