The impact of advertising appeals on consumers' purchase intention of women fashion products in Malaysia /

The impact of advertising appeals on consumers' purchase intention of women fashion products in Malaysia /

This study focused primarily on analysing the impact of four advertising appeals on purchase intention of women fashion products in Malaysia. Primary data were collected from 303 respondents using self-administered online questionnaire that was distributed among social media users from all over Mala...

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书目详细资料
主要作者:	Nur Farihah Isamudin (Author)
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2021
主题:	Advertising > Fashion > Malaysia Consumers' preferences > Women > Malaysia Consumers > Attitudes Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/10784
标签:	添加标签没有标签, 成为第一个标记此记录!

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