The study of customer satisfaction towards traditional car rental service in Malaysia /
Car rental service has grown exponentially during the last few years. With so many companies offering the service, customer satisfaction has been an issue in this fast-growing industry. The question whether customers are satisfied with the current traditional car rental service (i.e. app-based and n...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2020
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/10775 |
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