Factors affecting pre-loved items purchase intention among Malaysian youth consumers /
The main focus of this research is to determine the factors affecting pre-loved items purchase intention among Malaysian youth consumers by using the theory of planned behavior (TPB). A pre-loved item is not new and has been owned and used before. The word pre-loved is used to make the item seems mo...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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| Subjects: | |
| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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