Factors affecting pre-loved items purchase intention among Malaysian youth consumers /

The main focus of this research is to determine the factors affecting pre-loved items purchase intention among Malaysian youth consumers by using the theory of planned behavior (TPB). A pre-loved item is not new and has been owned and used before. The word pre-loved is used to make the item seems mo...

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Bibliographic Details
Main Author: Fatimah Zakiah binti Shaharuddin (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2019
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Online Access:Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
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