A critical analysis of halal marketing in Malaysia's multi-level marketing (MLM) industry /

The concept of halal is based on the Hadith narrated by Imam Muslim “Allah is Pure and Takes Nothing except that which is Pure”. This is not limited to the consumable things but it relates to all activities of one's life. Indeed, the life is given to each human for nothing but for worshipping A...

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Bibliographic Details
Main Author: Shamsiah Yaakob (Author)
Format: Thesis
Language:English
Published: Kuala Lumpur : International Institute for Halal Research and Training, International Islamic University Malaysia, 2020
Subjects:
Online Access:http://studentrepo.iium.edu.my/handle/123456789/10446
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