The effect of travel motivation factors on satisfaction and loyalty towards Malaysia as a destination choice : a study of Indonesian tourists /
This study intends to identify the travel motivations of Indonesian tourists towards Malaysia as a destination choice and investigate the effects of push and pull travel motivations on satisfaction and loyalty. The research framework of this study is adopted from Battour, M. M., Battor, M.M., &...
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| Format: | Thesis |
| Language: | English |
| Published: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences. International Islamic University Malaysia, c2019
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| Online Access: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
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