The use of media to promote muslim friendly hospitality services in Malaysia /
In recent years, the interest in Muslim friendly hospitality services (MFHS) seems to be a research topic among researchers. In mass communication, research on Islam as a subject of promotion has been widely done in prior research focused on how Islam been portrayed in tourism promotion in majority...
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| Format: | Thesis |
| Language: | English |
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Kuala Lumpur :
International Institute for Halal Research and Training, International islamic University Malaysia,
2021
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| Subjects: | |
| Online Access: | http://studentrepo.iium.edu.my/handle/123456789/110 |
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