A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia

There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, educatio...

Full description

Saved in:
Bibliographic Details
Main Author: Suu, Mei Lean
Format: Thesis
Published: 2007
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!