A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia

A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia

There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, educatio...

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Bibliographic Details
Main Author: Suu, Mei Lean
Format: Thesis
Published: 2007
Subjects:
HG1710 Electronic Funds Transfers
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id my-mmu-ep.1347
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spelling my-mmu-ep.13472010-09-02T06:28:24Z A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia 2007-12 Suu, Mei Lean HG1710 Electronic Funds Transfers There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, education level, economic development, social attribute, marketing strategies, culture and role of the agents in Selangor and Malacca. 2007-12 Thesis http://shdl.mmu.edu.my/1347/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic HG1710 Electronic Funds Transfers
spellingShingle HG1710 Electronic Funds Transfers
Suu, Mei Lean
A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia
description There are notmuch research done in Malaysia regarding factors influencing consumers' purchasing pattern and decision making on life insurance products. Therefore, this research is conducted to justify some of the factors and to study the empirical evidence in terms of services, income, education level, economic development, social attribute, marketing strategies, culture and role of the agents in Selangor and Malacca.
format Thesis
qualification_level Master's degree
author Suu, Mei Lean
author_facet Suu, Mei Lean
author_sort Suu, Mei Lean
title A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia
title_short A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia
title_full A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia
title_fullStr A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia
title_full_unstemmed A Study On Factors That Influence Consumers' Purchasing Pattern And Decision Making On Life Insurance Product In Malaysia
title_sort study on factors that influence consumers' purchasing pattern and decision making on life insurance product in malaysia
granting_institution Multimedia University
granting_department Research Library
publishDate 2007
_version_ 1747829350244286464

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