Online Grocery Shopping: A Consumer Behaviour Perspective

In this study , we will see what are the common factors that empirically influence the buyingbehavior of customers through online click of a mouse as opposed throughthe traditional brick-mortar way.

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Bibliographic Details
Main Author: Govindasamy, Devananthan
Format: Thesis
Published: 2008
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id my-mmu-ep.1425
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spelling my-mmu-ep.14252010-09-02T00:53:06Z Online Grocery Shopping: A Consumer Behaviour Perspective 2008-07 Govindasamy, Devananthan TX Home economics In this study , we will see what are the common factors that empirically influence the buyingbehavior of customers through online click of a mouse as opposed throughthe traditional brick-mortar way. 2008-07 Thesis http://shdl.mmu.edu.my/1425/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic TX Home economics
spellingShingle TX Home economics
Govindasamy, Devananthan
Online Grocery Shopping: A Consumer Behaviour Perspective
description In this study , we will see what are the common factors that empirically influence the buyingbehavior of customers through online click of a mouse as opposed throughthe traditional brick-mortar way.
format Thesis
qualification_level Master's degree
author Govindasamy, Devananthan
author_facet Govindasamy, Devananthan
author_sort Govindasamy, Devananthan
title Online Grocery Shopping: A Consumer Behaviour Perspective
title_short Online Grocery Shopping: A Consumer Behaviour Perspective
title_full Online Grocery Shopping: A Consumer Behaviour Perspective
title_fullStr Online Grocery Shopping: A Consumer Behaviour Perspective
title_full_unstemmed Online Grocery Shopping: A Consumer Behaviour Perspective
title_sort online grocery shopping: a consumer behaviour perspective
granting_institution Multimedia University
granting_department Research Library
publishDate 2008
_version_ 1747829369205686272